Have you seen the new Toyota’s Amy Purdy campaign ahead of Super Bowl?
The Super Bowl is still days away, but companies can’t seem to help revealing their spots ahead of the big game. We already know a little of what Toyota, Mercedes-Benz and BMW have in store for us, and now the Japanese automaker is premiering one of its inspiring commercials for the refreshed 2015 Camry.
The ad stars Paralympic snowboarder and former Dancing with the Stars contestant Amy Purdy as she works through life’s difficulties to succeed. Titled How Great I Am, the true highlight of the commercial is the rousing and humorous speech from Muhammad Ali over the action that fits the theme of perseverance perfectly.
While this spot is supposed to run before the Super Bowl actually begins, Toyota also has another ad for the second quarter of the game showing fathers and their children. It’s all part of the brand’s One Bold Choice campaign for the updated sedan.