As part of its efforts to ensure its Christian subscribers get connected to their faith on daily basis, especially during this Lenten period, telecommunications giant, MTN, has rolled out various life-enriching and spirit-filled Christian Value Added Services (VAS) offerings.
These offerings according to MTN, will enable Christian faithful have easy access to daily devotionals, Bible quotes, children prayers, sermons, songs, prayers, prayer points, hymns, callertunez and other spiritually uplifting content, that will keep them connected to their faith on a daily basis.
In a statement by MTN Chief Marketing Officer, Mr. Olubayo Adekanmbi, the strategic crux for the initiative is aimed at uplifting and encouraging subscribers to get closer to God through the company’s bold new digital Christian VAS.
On the importance of the MTN Christian Service during the Lenten season, Adekanmbi said: “This is a way of showing our commitment to our esteemed customers of Christian faith, by connecting them at this period of spiritual reflection and appreciation for the sacrifice Jesus Christ made on the cross of Calvary (laying down his life for mankind).”
He said MTN would continue to go the extra mile in providing exciting innovative initiatives geared at enhancing its customers’ whole new digital experience, while encouraging them to be better in their various fields of human endeavour. THESUN